It might seem that the Heineken Open'er Festival is an event associated only with the beer producer. Meanwhile during the event an airship with the Allegro logo appeared in the sky. As you can see any space can be successfully used for marketing activities. You just need to know how to do it! Read also: Ambient marketing or the marketing art of shocking delighting and surprising Samsung vs Apple Although ambush marketing is usually used during sports or entertainment events some companies also benefit from its benefits in the case of regular sales. This is what the Samsung brand did when promoting the latest Apple products.
To disrupt its competitor's activities the South Korean giant set up a stand near Steve Jobs' company store and sold one of its popular smartphones for only ! This ambush paid off and brought profits to Samsung. Ambush marketing requires above all Hit Post the enormous creativity of image specialists preying on other brands. The effectiveness of a promotional ambush One of the benefits of this type of marketing is cost savings . In this case they are borne by another company that for example organizes the event. Of course the preying brand also has to bear them to some extent; it depends mainly on her creativity. Sometimes it is much higher than in the case of traditional promotional activities.
This is why the financial aspect can be both an advantage and a disadvantage of ambush marketing. Great creativity is certainly an advantage associated with this marketing strategy. To outshine an official sponsor or a leading brand you really have to make an effort. Despite the amount of work it is worth putting in the effort and making it memorable for your recipients which will probably pay off in the future.
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