How can this data affect companies and brands

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Additionally, 91% of people want brands to show that they are making positive decisions about the planet . But what does this have to do with Digital Marketing and what have been the impacts for companies and their consumers? Green Marketing and its relevance for companies Green Marketing is a strategy focused on developing sustainable actions and improving services and products that reduce the impacts of climate change. This strategy has gained strength and importance in recent years due to the constant advance of global warming, causing great and sad consequences in different parts of the world, such as floods in China , water shortages in Colorado reservoirs and forest fires in the Amazon .

To the detriment of these and many other facts, consumers Loan Phone Number List are increasingly aware of the environmental impacts of their actions and, above all, the actions of companies. This is what the study carried out by Microsoft Advertising and the agency Dentsu International says : “ Consumers put governments (51%), companies/brands (43%) and the advertising industry (41%) ahead of themselves (36%) as responsible for decarbonizing ads and hold companies accountable by the way they experience the advertising they consume ” Therefore, people are becoming more demanding regarding: what they buy; who they buy from; how it impacts your life and the environment.



These considerations are made by the consumer before deciding to purchase a solution and directly impact brands, since 3 out of 10 people are willing to pay more for more sustainable alternatives to products and services. How can this data affect companies and brands? With the spread of greater environmental awareness, Green Marketing stopped being an option and became a necessity. As an example, I bring the case that occurred with a couple of friends who owned a popular restaurant in my city. As local entrepreneurs for more than 3 years, they have always been concerned about sustainability by using biodegradable and recyclable packaging, in addition to constantly improving their products.