What would happen if this client accepted his idea

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Organic search captured 29% of all sessions and 22% of leads. On the other hand, PPC captures 43% of sessions and 55% of leads. What happened in the middle of 2019? Since then, clients have been increasing their investment in SEO. In 2019, organic search captured 28% of all sessions and 22% of leads. On the other hand, PPC numbers haven't changed much. It captured 46% of all sessions and 55% of leads. As you can see, the trends are almost the same between 2018 and 2019. I mean, what would have happened if we had suddenly stopped advertising in these regions? Even if you reinvest in SEO. Would SEO have made up for that loss and brought in as many leads as PPC was getting? Probably not. 4. Don't be fooled by statistics When SEO and PPC advertising are viewed as "competing", those who believe in one side may suggest information that supports their own view. However, rather than jumping to conclusions immediately, we need to carefully look at such statistical information.

For example, another client mentioned above had an SEO consultant who was trying to completely stop PPC advertising. He based his opinion on the ``discovery'' that traffic from PPC worsens site engagement compared to SEO. Therefore, he was asking his clients to stop spending their marketing budget India Phone Number on advertising. We were skeptical about the information the SEO person was relying on. Because we were getting a completely different view from our side. In the end, we thought , ``Maybe he's missing the fact that a lot of PPC traffic comes from phone campaigns.'' Needless to say, the traffic generated by these campaigns does not result in direct visits to your website. He used this fact to conclude that engagement is bad when it comes to PPC.




It's possible that his suggestion was just good intentions. However, that is just a suggestion based on insufficient information. Ironically, there was another important indicator that he ignored. Number of new visitors. For this client, PPC brought in 2,958 new visitors in the past year. In comparison, SEO generated only 1,246 new visitors. What would have happened to the number of new visitors your PPC would have gotten if you had stopped advertising? We probably wouldn't have gotten that many. If someone approaches you with their opinion on the PPC and SEO debate, you should make sure that they have seen all the information related to PPC and SEO.