What is a SERP feature?

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An in-depth guide Nikolai Boroda Sep 14, 2022 9 min read What is a SERP feature? CONTENTS How to know if your  has SERP features How to know if your competitors' s have SERP features Final Thoughts SERP features are any additional elements on a search engine results page that add something new to the typical format of a search result. Google calls these types of results " display options in search results ." The company frequently tests and improves these features to provide a user-friendly browsing experience.

Here are some of the most common Azerbaijan WhatsApp Number SERP features you may see on Google: Featured Snippet Local pack Notice links Videos Featured Pictures Twitter Knowledge Panel FAQs Other questions asked (People Also Ask) associated researches Flights Hotel pack Jobs Google Ads Shopping Ads (Product Listing Ads) Rich Snippets Let's look at each type. SERP Features Featured Snippets Featured Snippets can be displayed above regular organic results. We sometimes speak of “position zero” in the ranking.




In Featured Snippet, Google highlights a portion of text or video on a web to provide a concise and direct answer to the user's question. Google Featured Snippet example Featured Snippets always include a link to the domain where the information comes from. But unlike regular organic search results, the link is placed after most of the text.This SERP feature is typical for queries about personalities, events, science facts, sports, conversions, calculations, color choices, etc. Sometimes Featured Snippets may appear as a widget; for example, if your search query is “weather” or “convert inches to centimeters”.