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Thus, the client has an overall and regular vision of the actions carried out and their performance. Common thread actions on affiliation For this client, our experts decided to set up a complete affiliate program , oriented towards turnover. Indeed, this effective lever turns out to be very profitable in terms of performance! In order to maximize the performance of the affiliation lever, several axes have been chosen for the program: Diversify remuneration according to objectives (less or more than 5 sales made) and different percentage of remuneration depending on old or new customer sales. Boost the display with a renewal of banners every month. Develop the mechanics of promotional codes , with a renewal of codes according to offers and the implementation of dynamic coupons to increase the average basket or the conversion rate.
Boost affiliates by promoting the remuneration of top Korea Phone Number Data affiliates and setting up challenges. After a year, what results? The effectiveness of the synergy between natural referencing and paid referencing levers was not long in coming! +80% of turnover versus N-1 Natural referencing: +7% sessions and *14.85% new users Paid referencing: +140% turnover. Note the strong success of affiliation, which today represents 15% of. What actions for the future? The experts at our digital agency don’t stop there! In a process of constant optimization, they plan to deploy an ambitious action plan to meet the client's objectives for 2020: Continuous improvement of conversion on the site thanks to an ergonomics audit and regular analysis with Hotjar (visitor behavioral analysis tool) to optimize the site's conversion rate by understanding the evolution of uses.
Reconciliation of data in order to benefit from better customer knowledge. Personalization of the acquisition strategy thanks to the lessons learned from this customer knowledge, in particular with better consideration of the customer's life time value: new vs. former client, ambassador, top client... Convinced of the importance of implementing a digital strategy for your e-commerce site? The experts of our web marketing agency are here to listen to you! They have also produced this special e-commerce guide for you , in which you will find all their advice for a profitable business! A former student of the École Digitale de la Nouvelle Chance (EDNC), Florian is now an SEO SEO at Yumens.
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