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Marketing can create content to help put your prospects at ease. 2. Most importantly, inbound marketing exists to make your life easier… and make the way you work better. At Plezi, we integrate every part of the process. Our sales and marketing people test this approach every day... and don't want to go back to the old ways.
Cold Exploration - Complete! According to an IDC study, salespeople Phone Number Data spend 25% of their time pursuing unsuccessful prospects. This time is completely wasted, but if you don't look for prospects, you won't get results. It’s true that the ROI of prospecting is often low: in B2B, cold prospects need to find people who want to be persuaded – and these profiles are rare! In the digital age, B2B buyers make 65 to 90 percent of their purchase ideas without contacting anyone. Let marketing be your lead generation machine.
Through your marketing efforts, your sales team will be able to spend time talking to hot leads and prospects who are engaged and ready to use your product. Information gathered beforehand means you can tailor your words to their interests and needs. You can hold more meetings and know in advance what sales pitch to use! Our sales team had this to say: “Since working for a company that did inbound marketing and sent me hot leads, I can’t imagine working for a company that doesn’t do inbound marketing.
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