Will ensure that this season does not have to be financially unsuccessful.

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However, for this to happen, you must prepare the action plan well, and this is not possible without analyzing data from previous events. This activity is key to understanding customer purchasing patterns and seasonality in your playoffs. They will tell you when and where you can expect downtime, as well as identify factors influencing consumer behavior. In addition to data related to consumer behavior, you must take future trends into account when establishing a sales strategy in the low season. Determining them will require not only intuition and knowledge of the industry, but also the use of advanced tools, e.g. artificial intelligence or big data.


What are the techniques to increase sales in the low seasonSeasonal marketing gives you many tools to stimulate sales in the low season. One of the easiest to use are post-season offers. They are addressed to people who did not manage Middle East Mobile Number List to buy a given item during the season. For example, if you sell ski equipment, in the low season you can still promote it, but remembering to change the communication - emphasize the need to prepare for the next season, point out that before the next winter these products will be more expensive, and now the customer can buy them at a lower price. TUI off-season sales Photo . One of the techniques to increase sales in a low season is to pre-sell for the next season.





This year, the TUI travel agency is using this form of promotion in an interesting way. Source: Techniques to increase sales in the low season are used by many e-commerce businesses and others. They can be observed, for example, in travel agencies, among others. TIU, which has been focusing heavily on online sales in recent seasons. This winter, it has prepared a unique pre-sale of its offer only for its regular customers.