Collect and analyze prospective customer data

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The second point is data collection and analysis of prospective customers. By reviewing your sales promotion and sales actions based on the analysis, you can efficiently acquire and develop hot leads.For example, by analyzing the scoring data mentioned above, it is possible to determine what trends exist among customers who become hot leads. If you find that "seminar participants" and "free trial users" are more likely to convert into hot leads, you can increase your chances of increasing hot leads by taking the same approach to cold leads and warm leads.

Set scoring thresholds, determine whether each lead belongs phone number list to a hot lead, warm lead, or cold lead, and consider the appropriate approach.For tasks such as data analysis, scoring, and lead management, we recommend using MA (marketing automation) tools . Since each task can be automated, operational efficiency related to lead management will be greatly improved. For more details, check out this article.Also check this articleIntroduction to MA! Explaining the basic knowledge of marketing automationPoint 3: Don't try to get hot leads all of a sudden.The third point is not to try to get hot leads all of a sudden.As mentioned above, hot leads are generally acquired by nurturing them in stages. However, if you take a forceful approach to warm leads or cold leads during training, it may actually have the opposite effect.If you persistently send emails or phone calls in a short period of time to people who are not very interested in your product or service, they will likely leave the lead due to discomfort.



The customer is still at the stage of figuring out things like ``what they are interested in'' and ``under what conditions will they buy?'' At first, refrain from overreaching and limit your efforts to providing interesting information, such as introducing webinars and campaign information at the right time.The article below explains in detail how to develop leads. Please also take a look.Also check this articleWhat is lead nurturing? Covers the know-how for strategic successIf you find it difficult to identify hot leads for your company, or if you don't have enough internal resources, please feel free to contact Nile.