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Your product or service yet, so this stage focuses on content and marketing materials that enhance brand awareness. Use this stage to attract potential customers and show what you have to offer: 1- Create a page or infographic that introduces your brand, service, or product to new visitors. 2- Share a post on social media highlighting your unique selling proposition (USP). 3- Use paid ads on social media and in podcasts that are relevant to your target audience. 2- The middle of the funnel (consideration) Prospects enter the middle of.
the marketing funnel (MOFU) once they've interacted with your brand in a meaningful way—maybe they've signed up for an email list, followed you on social media, or signed up for a webinar. Use this stage to interact phone number database with potential customers to gain their trust and differentiate your brand, through the following: 1- Write an article or technical document that provides value, answers a question, and solves a problem for your potential customers. 2- Invite visitors to participate in a survey to learn more about the problems they face with your brand.
Share case studies and product comparisons. 4- Create customer pages. 5- Surveying potential customers is an opportunity to learn how real people shop and behave on your site. Ask open-ended questions such as: Where did you hear about us? What are you hoping to find on our website today? What convinced you to take a certain action? What are your concerns or questions about our product or service? 3- Bottom of the funnel (conversion) The bottom of the funnel (BOFU) is the last place leads go before converting.
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