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You might be wondering why not just type them into Google and check ranking positions manually? The answer is that manual rank checking rarely gives an accurate view of reality because Google’s search results are heavily personalized based on things like your: Location Browsing history Language Device (desktop/mobile) For example, these are the search results for “how to make flapjacks” in the UK: If we use Ahrefs’ SEO Toolbar to simulate the exact same search from the US, the results are completely different: This happens because the definition of flapjacks varies between nations. In the UK, it’s an oat bar. In the US and Canada, it’s a pancake. What about going incognito? Using an incognito browser tab solves the issue of personalization based on browsing history, but it doesn’t solve anything else. Your IP address remains visible, so Google will still personalize the search results based on your location and inferred language.
For example, here’s that “how to make flapjacks” search in an incognito tab: Google still Argentina Email List shows recipes for British flapjacks because it knows my IP address. Bottomline: even if you just want to check rankings for one or two keywords, you should use a rank checker. If you’re not ready to pay for one, try our free keyword rank checker. How to choose the best rank tracker Right now, you’re reading the Ahrefs Blog. Ahrefs is an SEO toolset with its own rank tracker. We think it’s one of the best on the market but we’re clearly biased, so I won’t insult your intelligence by creating a list of the ‘best’ rank trackers with Ahrefs at the top. But what I will share are the results of a recent Facebook poll by Matt Diggity: Interestingly, only two of the top five are standalone rank tracking tools. The others are included as part of an all-in-one SEO toolset like Ahrefs.
This leads me to an interesting point… If you’re doing SEO in any serious capacity in 2021, you’ll need an all-in-one SEO tool like Ahrefs for crucial tasks like keyword research and link building. Given that most of these tools include a rank tracker, arguably the best rank tracker for most people is the one included with their favorite SEO toolset. But, if you’re yet to invest in an all-in-one SEO toolset or would just prefer a standalone rank tracker, what features should you be looking for? Here are a few features you might need: Location support Rankings vary from location to location. If your website or business primarily serves the US market, you’ll want to track rankings in the US.
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