In this case, that may be “red color

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Palette,” as it has a low KD score and reasonably high search volume. Also, you can easily create the kind of content searchers seem to be looking for (listicle of red color palette inspiration): SERP overview for keyword "red color palette" Step 5. Create content Now that you have an idea of which keywords to target, you need to create high-quality, optimized content that will attract organic traffic. There are a few pieces to this puzzle. A. Make sure you understand your audience Knowing what people search for online is powerful. However, relying solely on SEO metrics can make you lose focus on the people reading your content. That’s why you sometimes need to broaden your research and tie your SEO findings to your market research.

The one element of your go-to market strategy that has critical importance to the selection Albania Email List of topics for your content is your target audience. So make sure that you have your buyer persona ready before creating your first piece of SEO content. A buyer persona is a semi-fictional person who represents the common characteristics of your customers (an archetype). Here’s an example for our product: Infographic of buyer persona "Anna Agency" B. Design your content with search intent in mind Search intent refers to what the searcher is looking for. It’s important because Google wants to rank content that’s helpful, so you’re probably not going to rank unless your content aligns with user intent. To understand the intent behind a keyword, you should analyze the search results for what we call the three Cs of search intent: Content type – Is there a dominant type of content in the.



SERP, like blog posts, product pages, videos, or landing pages? Content format – Is there a dominant content format in the SERP, like guides, listicles, news articles, opinion pieces, or reviews? Content angle – Is there a dominant angle in the SERP, like freshly updated content or content aimed at beginners? Let’s quickly analyze one example. Here’s what we can see after plugging in “SEO tools” for the U.S. into Ahrefs’ Keywords Explorer: SERP overview for keyword "seo tools" Can you identify the three Cs here? Content type: Almost all are blog posts. Content format: Almost all are listicles. Content angle: Almost all are lists of free tools. I