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Why is integrated marketing communication important

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Increase campaign effectiveness by appropriately combining marketing channels 4.IMC contributes to mutually reinforcing marketing channels 3 Examples of Good Integrated Marketing Communications Patagonia: A reflection of our philosophy Sephora – Masterclass on Coding Communication Ahrefs – Everything revolves around the product summary What is integrated marketing communication? Integrated Marketing Communications (IMC) is the process of unifying a brand's message and ensuring a consistent brand image across all media the brand


uses to reach  Bhutan Email List its target audience. It's a strategic approach that guides communications and tactics used across all marketing channels. Why is integrated marketing communication important? Every organization uses multiple channels to communicate with its audience. We have come a long way from having relatively few "traditional" channels such as television, radio, newspapers, outdoor advertising, and mailboxes. In today's digital world, it's difficult to keep track of all the mediums through






which you can reach your potential customers. Focusing on multiple marketing channels at once is a necessity for many businesses. Omnichannel marketing requires a strategic approach that aligns all channels to achieve marketing goals . That's where IMC comes in. There are four main reasons why IMC is important: Consistency throughout the customer journey is required Because IMC helps in brand building Appropriate use of marketing channels can increase the effectiveness of campaigns. IMC contributes to the mutual reinforcement of marketing channels. Let's explain each point in a little more detail. Some of the research findings may even change the way you view marketing. 1. Must be consistent throughout the customer journey Think about the product you purchased, when you first learned about the brand of the product, when you learned about the product itself, and what led you to the decision to purchase. Another example is that people may not buy a product immediately after seeing it for the first time.


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