Our aim here is to discover and roadmap

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How to recover from rich result changes Let’s finally dive into recovery.  the next steps. Discovering your losses Despite the differences between websites using structured data and those not, the recovery strategy will be similar. The first step is identifying lost or dropped keywords and their associated pages. This will be a simple ranking or traffic comparison exercise.

I use an SEO tool or Search Console and export data into DB to Data spreadsheets to do some lookups, but feel free to go with your heart on this one. Finding intent Next, we will assess the intent behind the keywords that have dropped, ideally on desktop and mobile, but you can focus on one first. I often use Semrush for ranking checks, so that’s where my data is from. But you could use any appropriate platform or language with specific intent in your keywords, such as: “How”, “why” to discover informational queries.



Pricing or “for sale” for transactional. Product types or brand for commercial. “Near me” for navigational. I’ve done mine using COUNTIF in a simple spreadsheet: Image 144 Given we’re looking at recovery for informational content, we assume all keyword intent will be informational. However, as you can see above, my client’s biggest changes have been around commercial and informational keywords.