Chinese company ByteDance which already

Bot

That was a clear sign that, even then, their strategy was aimed in the right direction. What Motivated TikTok’s Growth? TikTok’s moves were carefully planned, developed, and put to practice — which is key to understanding its growth. The app was developed by the  had in their market strategy a focus on music and younger audiences. When they followed the success Musical.ly had reached (in retrospect, not even close to what TikTok is doing), they found there a great business opportunity. ByteDance acquired Musical.ly exactly to expand its reach in mobile apps.

It was also a key to C Level Contact List open its doors to a western audience — that was already using the former app. That business decision was the secret to why TikTok grew so quickly in popularity and download numbers. Mobile app rankings Source: We Are Social Having a fair share of success in the US, Musical.ly was also made by Chinese developers, even though they had an office in California. It helped ease the transition into the American market.



TikTok was promptly accepted by the audience who perceived it as a bigger, better version of the app that they were already utilizing. The operation numbers For that time, the operation was quite ambitious. The fusion demanded sums between US$800 million and US$1 billion. For what TikTok is today, it may not be that much. But for ByteDance back then that was a huge move, proving how much they were betting on the American market’s potential. The transition In fact, the branding transition from Musical.ly to TikTok was pretty fast.