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Create and understand your buyer personas By now, you've probably heard this advice before, but creating buyer personas should be one of your first priorities when starting any marketing project for your brand. Buyer personas help you understand and identify your website's audience , and that means you can guide your site's content and design to speak to their specific challenges and meet their needs. Figuring out how to create a buyer persona can pose a whole series of new challenges. Luckily, we've created a guide to help you understand and create your own buyer personas. Related: Why and how to use Buyer Personas in HubSpot . Understand the buyer's journey Once you have established your buyer personas, you can focus on understanding and mapping the journey you want them to take when they land on your website.
Using the Buyer's Journey methodology will help you create a website design and content photo retouching strategy that leads to more conversions and sales. The typical buyer's journey has three stages: awareness, consideration and decision. Using your buyer personas and these stages of the Buyer's Journey together will allow you to create content targeted to personas for each stage of the buyer's journey . Once this content has been mapped out, you can start focusing on the design of the site. successful web design . Create your sitemap The sitemap is the point at which your site design and your Buyer's Journey begin to come together.
A sitemap will give you a clear picture of how the information on your site will be structured , how pages will be organized, and how users will navigate the site. To create a sitemap, start with the home page and create a hierarchy of pages based on importance and how they should be indexed by search engines. Prioritize your content into categories, with subcategories below that follow a logical hierarchy. Once completed, the sitemap can be used by graphic designers and web developers to bring the site to life. sitemap-web-design-smartbound.
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