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What does it mean? Remember: Google's main job is to show the user the best search result according to the keywords entered (or suggested). And in most cases, the "best" result is not keyword-stuffed content but a page that delves into an entire topic in depth. By in-depth content we mean a page where a user (coming from Google) is able to get everything they need in one place. New call-to-action The potential of videos According to Cisco, online video will account for 80% of all online traffic by 2021. And this still may not satiate the global demand for video. Now the concept is simple: if you're not creating video content you're missing out on opportunities.
Consider that YouTube is already the 2nd largest search engine in the world , with the Huffington Post alone reporting that the amount of time people spend on YouTube is 60% more than in 2016. More and more people are searching for things on YouTube and skipping web designs and development service Google altogether. So if you want to get more “organic” traffic in 2018, we recommend creating and optimizing content specifically for YouTube which is too big a search engine to ignore. The most interesting thing? Most companies are not prepared and are too lazy to make videos. Encourage comments on your website It all starts from the question.
Do comments help your website (blog) position you better on Google? The answer seems to be: "YES!". Last year Google stated that comments in content can significantly help the organic positioning of content, thus resulting in better signals than those of engagement and interaction coming from social networks. In other words, Google wants to see that you have an active community on your website. And Google will likely pay even more attention to this ranking signal in.
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