CPC is calculated using the following factors:

rahanaakterraha

Maximum bid: Your max bid is the most you’re willing to spend when someone clicks your ad. Ad Rank: A value, composed of multiple factors like bid amount and auction-time ad quality, that determines your ranking compared to other ads. Quality Score: Quality Score is how Google rates your ads using factors like CTR, ad relevancy, and more. When there’s more competition for a keyword, it can drive up the CPC, making it difficult for you to maximize your budget. There is no ideal CPC for your ads.

You’ll have to look at industry averages to see if you’re on track. If your Mobile Phone Number Library CPC seems low for your sector, then you’re in great shape! You can, however, see if there are ways to optimize your ad content or target more precise keywords to help you get your CPC even lower! If your CPC is high… It’s time to do some work. You may need to refine your ad copy to make it more relevant to the keyword. Or, you may need to target more specific keywords, known as long-tail keywords, to help keep your costs low.




Conversion rate If you want to know how to measure PPC campaign success, start by adding conversion rate to your list of paid search metrics. Conversion rate tells you how often a click on your ad becomes a sale for your business, a lead, or an email subscriber. Having a high conversion rate means your ad content is relevant to the searcher’s needs and provides them with enough information to convert. A high conversion rate also means you earn more sales for your business. When looking at your PPC conversion rate, don’t forget that seasons or changes in your industry can affect it.