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Cooking tips the next, that doesn’t send positive signals to your audience or Google. It just waters down your ‘authority’ across all categories. The only exception to this rule is if you work for a massive media outlet that covers everything. Find the entities that work for your brand I tried to spot topics that work best by manually going through our Discover reports. However, this method only covers main entities, and you can’t do it at scale. If you already have many pages in Discover, you’re also likely to have access to developer resources. If that’s the case, you can do what John did: run your articles through Google’s Natural Language Tool, then combine the entities based on their salience and analyze which drove the most Discover traffic for you.
This is an example of what the entity analysis looks like: 15 google nlp api You can test indian phone number the NLP API yourself. Just scroll down to the demo input window and paste some of your content there. Use Google Images to find associated entities and information Dan came up with an easy-to-use method to tell what other topics Google associates with a topic. Go to Google Images, search for your main keyword and then look at the related entity tags at the top: 16 google images entities Alternatively, you can use a tool like Entity Explorer that seems to get data using this same method. Use this as inspiration for what to add to your current or upcoming content. Dan experienced increased Discover performance after incorporating related entities and information into his content. He also ranked for more keywords. 7. Become a Knowledge Graph entity People can only follow your brand in Discover if it’s in the Knowledge Graph.
You can check if this is the case by Googling your brand. If there’s a Knowledge Panel in the search results, it’s in the Knowledge Graph: 17 knowledge panel Knowledge Panel for Gibson Brands, Inc. Interestingly, however, even if someone follows your brand, your content might not show up in their Discover feed. Kevin and I both tested this. I’ve been following MailChimp on Discover for a few months, and I’m yet to see any of their content in my feed. So how does being a Knowledge Graph entity help improve your visibility in Discover? Being in the Knowledge Graph is a sign that your online presence is strong enough for Google to put your brand in the right context. In other words, it understands what entities and interests are associated with your brand and may show your content to people interested in those things as a result. Recommended reading: Google’s Knowledge Graph Explained: How It Influences SEO 8.
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