|
The Reserved brand, which invited Magda Mołek to host the "From generation to generation" podcast.The brand can also focus on unobtrusive product placement in the creators' podcasts . This proved true in the case of the cooperation between Pilsner Urquell and Dwa Typy Podcast. The episodes contained interesting facts about the Czech Republic, and the beer itself appeared in the background. It was the unobtrusive product placement that ensured the marketing success of the campaign.cooperation with influencers Collaboration between the Pilsner Urquel brand and Dwa Typy Podcast. Source YouTube Two Types Podcast . Cooperation with influencers in the form of ambassador campaigns According toill also be a time of ambassadorial cooperation.
Brands will focus on longcampaign it isterm cooperation with influencers instead of onecampaign it isoff campaigns. Why will this simply become the norm in the future?It all comes down to a simple fact selling takes time. Building the need for possession in recipients is also timecampaign it wedding photo editing service isconsuming. Therefore, it is hardly surprising that a "onecampaign it isshot", such as one sponsored post from an influencer, will usually not contribute to a spectacular increase in sales.There are more advantages of ambassador cooperation the brand builds good relations with the creator, and there is also room for negotiation.
Creators are more willing to lower their rates due to the longer duration of the contract. Summary Regardless of the purpose and format of cooperation with influencers, the product or brand is worth including in storytelling. Recipients will better perceive the advertisement when the product is presented, for example, as a companion in everyday struggles Miss Ferreira and the it isOne vacuum cleaner or a hero who saves tired mothers from the trouble of standing in the kitchen like the Philips Ovi Smart device in the Bakusiowo advertisement .Read also Here is a collection of my thoughts and observations regarding individual changes in social media in . I hope you will find something for yourself and put it into practice.
|
|