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本帖最後由 MimJannat89 於 13:56 編輯
This turned out to convert enormously and was also A/B tested. It's now heavily used (even if there are still enough rooms) or something like "booked times in the last hours" is added. . Lower the threshold Booking, placing in a basket or sending a form are major barriers for visitors. Therefore, try to lower the threshold around these buttons. For example, by putting some pressure such as ' more in stock' or with a submit button of a form that you respond within one day.
Almost everything on the Booking.com site has a reason, even if you don't expect it. An already booked room between the results Yes, you will see that a lot is booked through this site. And when you view rooms, the search function remains very clearly visible on the left. Do they want photo editor you to find something elseabout your trip, so that you can be sure that you are booking well and that you are reassured. Also, if you click on the 'book now' button.
A mouseover is shown with 'View availability and prices', to let the visitor know that the booking is not yet final. Personally, I wouldn't have put 'book now' on the button, but 'check now' or something like that. To immediately indicate that it is not final. Even before you go there with your mouse. . Make sure the customer journey is clear & transparent For example, show the completed and next steps and do not withhold information such as delivery costs. Or how about the average price that is shown when you search for a certain place Also has a reason.
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