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accounting, and infrastructure management . chapter value chain analysis 4P analysis 4P analysis is a method of formulating strategies by combining four perspectives that are essential for basic marketing strategies . chapter <Product> _ What customers want from a product functions, quality, effects, package design, brand image, etc. <Price> _ What is the appropriate amount in light of the product's brand image , and how much should it be in order to make a profit list price, discount amount, payment terms and methods, etc.? Place Distribution How to deliver products to customers location, location conditions, distribution routes, product lineup, etc. Promotion_
How to inform customers about products and services advertisement activities, sales promotion activities, etc. chapter 4P analysis funnel analysis Funnel analysis analyzes each process from when a customer becomes aware of a product or service to India WhatsApp Number Data actions conversion such as purchase, application, and membership registration , and identifies areas where customers are leaving. It is a marketing analysis method that aims to improve the results .
This method is often expressed using a diagram called the ``Purchase Funnel,' ' which is a development of the ``AIDMA Model,'' which expresses the psychological changes of customers up to the point of purchase . A funnel is an inverted triangular funnel-shaped device . attracted are being narrowed down to make a purchase . <For B2C > Funnel for B2C Funnel for B2B RFM analysis RFM analysis is a marketing analysis method
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