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Breuer's American work is, as we know, a clear

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Exponent of brutalist architecture . This is a typical brutalist building with a structure of reinforced concrete pillars and metal beams. The main feature is the non-load-bearing precast concrete panels that cover the envelope. All the details they have and the fine way in which Breuer always used and molded exposed concrete are very surprising. In the interiors, the sculptural stairs stand out, also made of exposed concrete. Breuer resorted to the portico structure but even so the large central opening maintains its lightness. Armstrong Rubber Workshop Building pirelli building Perspective view of the Pirelli building under construction, in 1967. In 1970, the leading tire manufacturer in the US, Armstrong Rubber Company, decided to move its headquarters and laboratories to the new pre-port industrial area of ​​New Haven, recently created and well connected by new highways. The company's new building was designed to be one of the main reference centers in the newly created industrial district. The building cost 7 million dollars. The Pirelli building originally had two very different uses: the main research and development department, located in the basement, and central offices, in the tower area. The headquarters was used by Armstrong until 1988, at which time the company was absorbed by Pirelli.

At that time Pirelli decided to vacate it, thus beginning the period of complete disuse for more than 30 years. The Pirelli Building simply became part of the landscape of New Haven's waterfront. IKEA buys the building armstrong building In 2003, the Swedish furniture brand installed one of its centers on the site where the building is located, at that time in a total state of abandonment. IKEA wanted to Phone Number Data demolish the block completely despite it being a protected building (in the US it is called "Landmark"), but obtained permission to demolish only part of the base, resulting in the current symmetrical appearance. To close the demolished area, the original façade panels were relocated. During the ownership of the Swedish brand, the Pirelli building often served as a canvas to place product claims and advertisements on the façade, visible from the highway. Transformation into Net-Zero pirelli passivhaus Photo: Becker + Becker The New Haven City Council's latest planning to transform the industrial district into a more walkable sector towards the port created the opportunity to revalue the building for a possible change of use. The architects and developers Becker + Becker were in charge of this, specialized in restoring underused historic buildings, transforming them into new points of social and community revitalization.



In they bought the building and began rehabilitation work. The project consisted of  acting only indoors, keeping intact the  original concrete façade panels and also the characteristic empty space between both parts of the building. The result is a hotel with 165 rooms, where references to Marcel Breuer and the Bauhaus in the interior decoration are constant. In fact, the building has been renamed “Hotel Marcel”. Why is it sustainable? pirelli building Aerial view of the renovated building. On the right we can see the large surface of installed photovoltaic and thermal energy generation. Photo: Becker + Becker. The architects explain that the intention with the Pirelli building was twofold:  to preserve the exterior tectonic characteristics of the building and to transform it into an example of Net-Zero and sustainable architecture . Indeed, the building has been certified Passivhaus and LEED Platinum. The keys to success are summarized in: Use of  recycled  and locally produced materials. Conservation of the  structure and exterior enclosure . The 500 precast concrete panels were simply cleaned due to the pollution generated by cars traveling on the nearby highway. Implementation of the 5 basic principles of the  Passivhaus standard  (525 Windows with triple glass). Energy recovery and air conditioning system with  efficient heat pumps.

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