Google user understand better what your page is about from search engines

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Meta titles, meta-descriptions sample of meta titles and descriptions sample of meta titles and descriptions Meta-titles and descriptions are the next most important thing in line to tell Google what the page is about. While your content can tell them what the page is about, having an optimised meta-title helps your. Imagine the page being a business – without a google salesman (aka meta titles and meta description in this case), potential buyers will not even step foot on your business (aka website in this case). Having attractive or eye-capturing meta-information helps too.

Having a high click-through-rate (CTR) generally helps a website’s performance as they are deemed “relevant” to the users searches. However, generally beware of using malicious or ill-intent meta titles and descriptions, as real estate agent email list a high bounce rate can be detrimental to your site, on top of the fact search engines probably know the mismatch of meta information and page content, signalling manipulation intent to them and force them to rate your content as “lower-quality”. Sometimes, Google may not take your desired meta titles and descriptions too. Note this is nothing to be alarmed about, as their algorithm may choose their own words or pick out part of your page as a better option than what you have input.



Despite this, it is generally helpful to have an optimised meta title and description, to give the right signal to Google and improve overall SEO score. On-page content creation If you are churning blogs or content for the sake of increasing keywords and thinking it will ultimately benefit SEO, stop doing it. In our experience, there are many clients that have done so and have yet to achieve mediocre results. Firstly, thin or filler content will not benefit your site. Think about it – if you were Google, would you rank a site with a hundred low-quality, 100-500 worded blogs with no aim and planning, or would you rank a site with maybe 10-20 pieces of content, but are well-researched, extremely informative for users? The answer is obvious.