A complete overhaul of content is rarely needed
When studying the competition, you’d want to look at: Their title tag and meta description Find details about the topic that competitors touch and is missing on your article Look for anything that stands out in the page Search intent; is Google rewarding transactional or informational intent? Keyword and LSI keyword mentions Study the tone and delivery Audit your content and apply necessary changes Once you’ve collected enough data, it’s time for you to evaluate your current content and identify what you are lacking. You should take notes from what your competitors are doing and not just look at how to copy them but look at how to do better than them.Take note of which information they have that your page doesn’t have and consider adding those. Simply adding word count isn’t the way here as well. Remember: you’re not making your content longer, you’re adding value to it that Google won’t be able CY Lists to resist. Freshness is also important. Check for any details that are outdated. If you need to remove some of the existing content and replace them with more updated content, then you could do so. You may also consider design changes.
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You should do it only if the intent of the old content is completely different from the intent Google is rewarding. Track your Progress Once you’ve implemented improvements from your content gap analysis, it’s now to track whether the changes you’ve made actually helped the article move up. Just like any other changes you make for SEO, felt effects do not immediately happen. Here’s a sample: Our team wrote an article for one of our clients who is a catering company in the Philippines. The article is targeting the keyword “unique debut theme ideas” and it was published back in August of 2017.
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