appropriate format according to the information
When creating content, there may be things that are obvious but are not put into practice. However, being aware of these things is necessary to create good content." 1. Organizing personas A persona is a typical user image of a service or product. Ueda : "When organizing personas, we create a concrete image of the user. In particular, the most important thing is whether the image can be shared with the production staff." 2. Organizing information needs Next, you need to organize ``whose'' and ``what problems'' the content you are trying to create will solve. Ueda : "The key is to focus on people's consciousness and actions." Ueda : "By not only organizing your personas, but also summarizing who is looking for what information, you will be able to create content with a sharper focus on what needs to be conveyed." 3. Organizing the role of content Mr. Ueda says that Chinese Student Phone Number List the role of content (character and appeal method) should change according to information needs. Ueda : “It is important to organize not only what information should be delivered to whom, but also how to deliver it.” When providing information, it is necessary to use different formats depending on the role of the content. Ueda : “It is important to choose the that needs to be given to the persona.
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” 4. Organize how content is delivered Finally, you need to consider the optimal delivery method depending on the role of the content. Ueda : "The way the message is delivered will change depending on the content of the appeal. Therefore, it is necessary to consider when and how to distribute the content. Also, consider seasonality when delivering the content." Ueda : "It's safe to say that 80% of the content creation is already done before we start production." Important things in production When creating content, it is important to imagine how people will feel when they interact with the content.
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