Each goal will be set differently depending on the characteristics
These sites provide a variety of information. You can check your competitors' advertising costs, reach, click-through rates, conversion rates, and more. You can also analyze social media posts, website content, customer reviews, and more. Through this, you can identify your competitors' strengths and weaknesses and establish your own marketing strategy based on this. The importance of Instagram marketing As of 2023, Instagram is a social media platform that is indispensable in digital marketing strategies. According to WiseApp, an app/retail analysis service, 42% of the 51.2 million Korean smartphone users use Instagram. In other words, unlike other SNS, Instagram is a platform where the number of new subscribers is increasing every month. Estimated domestic Instagram users (Source: Wise App ) It is clear why Instagram has become important not only for companies but also for personal branding.As mentioned earlier, the number of people using Instagram is increasing. Furthermore, because likes, comments, and Cambodia Phone Number Data content sharing are active, it can be used as a place where brands and customers can actively communicate with each other. Second, brands can communicate with customers using various functions. Instagram’s visual-centric nature allows brands to visually express their products or services. It also has the advantage of being naturally exposed to people searching for the content through hashtags using keywords that people search for a lot and photos that attract attention. Lastly, target marketing is possible. Like Meta (Facebook), you can conduct marketing through advertising, and you can reach more segmented targets by conducting marketing campaigns with influencers. As there are many different ways to communicate, Instagram marketing needs to be approached strategically like any other marketing.
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You can communicate with changing consumers and increase brand awareness only by going beyond simply posting photos and text and continuously working on profiles, concepts, photos, and text in line with your marketing goals. Setting Instagram Marketing Goals When starting Instagram marketing, it's important to set clear goals. Each company will have different reasons for conducting Instagram marketing. of the product or service being provided or the characteristics of the market it belongs to. For brands that want to increase awareness, they will set goals based on measurable metrics to increase brand awareness. The goals you set should always be specific and quantifiable. Additionally, when initially setting a goal, it is important to set a budget and time required to prepare in advance so that you can compare them when establishing the next marketing strategy. One thing to keep in mind when setting goals is to aim for sales.
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