build confidence in the attainability of your campaign
That frequency decreases as the patient ages—let’s say you expect well visits and sick visits in year The estimate of sick visits could be based on actual numbers from your patient system, or you can estimate based on your experience. Let’s say the average revenue per visit is $ This makes the value of the first years is $, ( visits x $ per visit). Even if this isn’t exact, it’s helpful to know the value of the patients that marketing is driving in order to use this figure in ROI calculations.If you really want to use exact numbers, pick a time period, say, the last Bolivia Phone Number List or years, and pull data and find an average. One ROI measuring strategy is to center your ROI goals around new patient value. You can use this patient value number as a proxy for revenue in your ROI calculation. This is one way of getting around the need to have access to real revenue data. Step : Consider Your “Close Rate“ or Patient Booked Rate Now you understand the importance of attainable goals and factoring this into lead acquisition.
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However, does the number of patient inquiries matter if they aren’t converting via consultations, scheduling surgeries, or attending their follow-up appointments? Understanding your patient booked rate canobjective. To find your patient booked rate, ask yourself: If you had inquiries last month, how many of them ended up visiting your facility? What factors may have prevented someone who called your office or scheduled an appointment online from qualifying as a good candidate for a procedure? Are there internal opportunities to improve how many inquiries turn into in-office visits?
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