Its importance as a search ranking factor is increasing year by year.
For detailed information on guidelines and input items, please see this article. Related article: Easy-to-understand explanation of the steps for registering a Google business profile and verifying ownership How to register a Google business profile before opening a new store and points to note Obtain owner authentication for already registered business information If your business is already listed in Google Search/Google Maps, you can start using it by simply verifying the ownership of your business information. Store information for unverified owners is created by Google based on information provided by general users and information on the web, so it is often not accurate information.Please perform owner authentication to avoid providing inaccurate information. Re Consumer Mobile number Database lated article: Owner authentication when your store is already displayed on Google Maps Why Google Business Profile is essential for local SEO In order for your store or business to be found by search users, it is essential to register and properly operate a Google Business Profile. I will explain the reason in detail. Its importance as a search ranking factor is increasing year by year. There are many factors that determine your local pack ranking, but the most influential factor is your Google Business Profile information.
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Local Pack/Local Finder Ranking Factors (2023) Source: Brightlocal Local Pack/Local Finder Ranking Factors (2023) Source: Brightlocal The latest data for 2023 shows that the influence of Google Business Profiles reached 32% of the total, which is a slight decrease compared to 2021, but is still highly influential. Also, a noteworthy point of the latest data is that in addition to Google Business Profile, on-page SEO (official website) is becoming more influential. This shows the increasing importance of website optimization.
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