If you keep your CRM up to date
Why wouldn't you use a marketing tool that can have an ROI (return on investment) of one euro in, twelve euros out?Sending email is (relatively) cheap. So you can create much more contact moments for the same money and that fits perfectly with point 8.
4. Strong differentiation/segmentation possible
Marketing automation is a successful marketing tool because it responds to specific properties and behaviors of your contacts. In point one I already said that the response is very measurable. You can then use this response for differentiation and segmentation of your target group.
Back to the example of point one. We sent an email to a thousand contacts. That email contained:
You then use this information to divide your target group. You germany phone number a different message to someone who has clicked on link A and not on link B and link C than someone who has clicked on link A, B and C.
https://lh7-us.googleusercontent.com/aIQOYOGc2RrkkVci1exkhSKnc43Dwl5MDl7AhJhjXuUafoDbxG66L0ytEf0b6_nHIQNYQdP7ZtmN2bm4Hi3O4R0EwKUTypCY06R9VPwUY46dEWdJH6XtOGzVxIONa1FFRVDm_102td0wZNyRNAcTiE8
After all, visiting link A means a different message than the one who visited link B. Through marketing automation you can then build the email flow based on this information.
workflow
By taking the behavior of your target group and your marketing automation into account and organizing your emails accordingly, you can send targeted messages that you personalize. That brings us directly to the next role that email plays in marketing automation.
5. Personalization options
Email is one of the most personal marketing tools there is. you can complete everything personally. Think about:
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