Most SEO professionals
Build an internal tagging system 2. Search for “seed” keywords from competitors How to remove meta keywords summary Should you still use meta keywords? Google hasn't used meta keywords tags to rank web pages for at least a decade. We know this from a video released in 2009 by Matt Cutts, former head of Google's webspam team : “[…] We do not use keyword meta tags for search rankings.” Fast forward to 2020, and according to a recent Twitter poll by Bill Slawski, most SEO professionals are no longer using meta keyword tags. However, it's important to remember that there's more to SEO than Google. There are several reasons to use keyword meta tags. 1.Yandex may still beusing Bolivia Email Listit Yandex is the largest Russian search engine on the Internet, with a market share almost equal to Google in Russia. Their official documentation states that meta keywords "can be used in determining a page's relevance to a search query." Does this mean that meta keywords are a proven ranking factor in Yandex searches? no. However, since that page was only published in late 2018, the information may still be accurate. Still, as one person on Twitter pointed out, its impact will likely be low. I'm also curious about other search engines , but none of the major search engines seem to use meta keywords. Bing In 2014, Bing stated in a blog
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post that meta keywords tags are “dead in terms of SEO value.” This was effectively confirmed in 2020 when Bing's head of evangelism tweeted the same thing. However, in 2011, Bing suggested that it could be used as a spam signal to identify low-quality pages . It is unclear whether this is still the case, but it is definitely not a ranking factor . Baidu (Baidu, Baidu) In 2012, a Baidu engineer said in the company's webmaster community that "meta keywords have been on the garbage heap of history for a long time, and we directly ignore them." However, the page updated in April 2020 says: “Title, description, and keywords are important for Baidu to assess the value of your page.” It makes sense to rely on the most up-to-date information, so it seems keyword meta tags can be a ranking signal for Baidu. Naver According to Wikipedia , Naver handles 74.7% of all web searches in South Korea. Also, I couldn't find any clear mention of the use of meta keywords tags, but the company's extensive documentation on website optimization doesn't mention meta keywords at all.
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