The cutoff point for traffic potential is up to you
One company may be willing to make a significant effort to rank a landing page that gets them just a couple of hundred search visits per month, whereas another may not. It all depends on how much you think that traffic will be worth for you. Ranking difficulty There’s no point in targeting a keyword if it’s going to be virtually impossible to rank for in the short-to-medium term. You will be stuck on Page 4 forever and burn through your SEO resources. The quickest way to get a rough sense of ranking difficulty is with Ahrefs’ Keyword Difficulty score. You’ll see this for all keywords in Keywords Explorer, and it essentially grades relative ranking difficulty on a scale from 0-100 (lower = easier): Keyword Difficulty scores However, the only factor this score takes into account is backlinks.So before you make the decision to target a keyword, it’s worth checking the SERP manually Algeria Email List and asking yourself three questions for a more accurate sense of ranking difficulty: Do the websites with landing pages have a similar Domain Rating (DR) score to my website? If their DR is much higher than yours, then you may find it harder to rank. Ideally, you should be roughly on par. Do the landing pages have many or a few referring domains? You’re probably going to need roughly the same number of linking websites or more to compete with the landing pages in the SERP, so what you’re trying to gauge here is whether acquiring links from that many websites is likely to be manageable for you.
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Do the landing pages have high-quality backlinks? You may see a landing page with tons of backlinks. But if most of these are low quality or spammy, they’ll likely be easy to beat with few high-quality backlinks. So it’s worth taking a quick look at their link profile in Site Explorer before making your decision. Ultimately, there’s no way to know for sure whether you’ll find ranking for a keyword easy or difficult, but assessing these factors helps. If it looks like the odds are against you, it may be better to choose a different keyword. Recommended reading: Keyword Difficulty: How to Determine Your Chances of Ranking in Google 3. Design for search intent It’s crucial to design your landing page for intent.
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