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But how do you know

which ones are which? You will find the answer here. We’ll cover the following 10 SEO metrics worth tracking: Organic Traffic Keyword Ranking Search Visibility Traffic Value Organic Traffic Conversions Citing Domain Index Page Index Coverage Errors Core Web Vitality Website Health Next up are these four popular but not really Metrics that don’t matter: Bounce rate Exit rate Pages per session Average session duration/time on page Finally, you’ll understand what really reflects on your SEO efforts and how. 10 SEO Metrics Worth Tracking If you ask an SEO person what data they look at the most, chances are it’s organic traffic. Well, that's a given. However, in most cases, without more context, this does not indicate whether the SEO was successful.

In fact, you should never rely on a single number without knowing the meaning behind it. So let’s first Afghanistan Email List address the complexities of organic traffic. 1. Organic Traffic Organic traffic represents all non-paid clicks from search engines. Why It Works If your organic traffic is trending upward, it could be a sign that your SEO efforts are paying off. However, keep in mind that more organic traffic does not necessarily mean more sales unless you monetize your website traffic through display ads. How to track the Performance tab in Google Search Console will give you the most accurate view of your organic traffic over time: Pro Tip If you’re a well-known brand, it’s worth applying query filters to exclude brand traffic for a more accurate picture Your SEO performance: If you don’t use Search Console (you should!), you can get a rough estimate for free using Site Explorer in Ahrefs Webmaster Tools (AWT): 2.

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Keyword Ranking Keyword ranking means A website's organic ranking position in search results for specific keywords. Why it works You care more about ranking for some keywords than others. Generally speaking, the more relevant a keyword is to your product and business, the more valuable it is for you to rank well for it. Tracking keyword rankings allows you to monitor the SEO performance of your most important keywords over time. How to Track For the most accurate results, use a third-party rank tracking tool, such as Ahrefs' Rank Tracker.

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