If you have expertise in this area
forward to reading his thoughts every Saturday.consider applying to speak at the next Intelligent Content Conference. Applications for speakers are accepted until August 18, 2017.home page article marketing Content Marketing Excellence: Inspired by Judges' Favorites Content Marketing Excellence: Inspired by Judges' Favorites Published: 2020-12-22 Content-Marketing-Awards-WinnersThere's a lot to consider when it comes to content marketing excellence: audience, intent, format, design, ROI, and more. We are pleased to showcase the excellence across these content characteristics of our winners and finalists in the 2017 Content MarketingAwards, which were just announced today. With over 1,100 entries across 93 categories, our 90 judges were impressed by the creativity, quality and passion seen in the submissions. We will be introducing manySpecial Database of these winners in the coming months, but these six key themes emerged from several standout programs. Excellence comes from storytelling that goes beyond products and services By using your content to educate your readers or offer advice on topics they care about , you can establish conversation points and build trust. That trust can turn into interest in your product or service. It takes guts (and sometimes persuasion for executive naysayers) to deviate from writing about the product or service you know best, but it also has to appeal to an audience outside of the product or service.
http://zh-cn.phonedatabase.co.uk/wp-content/uploads/2024/01/Brown-Simple-Digital-Marketing-Presentation-4-300x169.png
Sometimes it doesn't work. If it's done right, the rewards are great. editorstahl says use content to educate your readers about topics they care about and build trust. CMWorldClick to Tweet Take HBF, Western Australia's oldest and largest private health insurance company. Last September, the company developed its first content brand, Direct Advice 4Dads. It avoids the crowded maternity market and identifies gaps in pregnancy and parenting content aimed at newexpecting fathers (who, by the way, may need new or better health insurance for their growing families). did. Direct Advice - Dad - Example DAD’s tagline – real-life advice, flair, nonsense from dads who have been there, done that, and wears spit-up
頁:
[1]